Overview of the Direct to Consumer Health Food Supplement Industry
InvestmentBank.com
SEPTEMBER 18, 2019
billion in sales annually in the U.S [4]. Turmeric and curcumin sales have been a burgeoning and extremely researched market over the last 5 years [5] [6]. Those making online, direct-to-consumer (DTC), nutritional supplement purchases—not through Amazon which is ~29%—only accounts for about 3% of all nutritional supplement sales [7].
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