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Hopin, the struggling virtual conference unicorn, sells events and engagement units to RingCentral

TechCrunch: M&A

The companies said that the acquisition will include tech assets, customer relationships (that is, customers using the tools) and engineering, product and go-to-market talent. All of these will be added to RingCentral’s video solutions business, adding events to its existing offerings in meetings, webinars and video “rooms.”

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Highlights from Cooley’s M&A Dealmakers Roundtable: SPACs!

Cooley M&A

On September 24, Cooley M&A partner, Garth Osterman, moderated a webinar on the current trend in going public: SPACs! Key highlights from the webinar are summarized below and a link to the recording can be found here. SPAC vs. IPO. Valuation Certainty. Revisiting Governance Documentation. Indemnification.

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8 Proven Marketing Strategies for Sustainable Growth

Software Equity Group

Refined Target Audiences As the business organically grew and we added acquisitions to our portfolio, the marketing team needed to refine its target audience and identify our ideal customer profile (ICP) for new segments. This led to lower customer acquisition costs (CAC) through better conversion rates and ultimately increased revenue.

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