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Also, new firms that have only been buying competitive deals are looking to spread their wings into the wonderful world of negotiated underwriting. Municipal advisory firms are also looking to expand their horizons and actively looking/hiring for positions. No, clearly not.
The name “bulge bracket” (BB) comes from the prospectus for an IPO or debt issuance, which lists all the banks underwriting the deal. For example, Wells Fargo always does well in debt capital markets but much worse in M&A advisory and equity capital markets.
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