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8 Proven Marketing Strategies for Sustainable Growth

Software Equity Group

Our panel comprises leaders well-versed in go-to-market operations for SaaS businesses of all types, from bootstrapped startups to PE-backed and publicly traded companies. Our customer marketing manager worked closely with Product, which owned our Customer Advisory Board (CAB).

Sale 52
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Cooley’s 2022 Life Sciences M&A Year in Review

Cooley M&A

Novartis announced plans to spin off its generics and biosimilars division into a publicly traded stand-alone company. The need for big pharma to fill looming revenue gaps as medicines lose marketing exclusivity is balanced against increasing caution in boardrooms about making large, risky bets.

M&A 40