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Selling Your SaaS Company? How to Think Like Software Investors & Buyers

Software Equity Group

You may think pitching your business to potential customers on a regular basis provides the experience needed to win over strategic buyers and private equity investors in an M&A process. It’s critical to approach an M&A transaction with the mindset of a software investor or buyer if you want an optimal outcome.

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Why Thinking Like a Buyer is Critical When Selling Your Software Company

Software Equity Group

It impacts how you go about staging information for a prospective buyer or investor, the timing of your deal, and more. M&A transactions are smart money , meaning the capital involved comes from institutional investors and experienced financial professionals.

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