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Why Thinking Like a Buyer is Critical When Selling Your Software Company

Software Equity Group

Many software entrepreneurs question the value of hiring an M&A advisor. They may think pitching their business to potential customers on a regular basis gives them the experience needed to win over buyers in an M&A process. The merger and acquisition (M&A) process is complex, with multiple stakeholders, stages, and layers.

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Selling Your SaaS Company? How to Think Like Software Investors & Buyers

Software Equity Group

You may think pitching your business to potential customers on a regular basis provides the experience needed to win over strategic buyers and private equity investors in an M&A process. As ambitious and challenge-oriented leaders, you may feel capable of running an M&A process yourself.