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Selling Your SaaS Company? How to Think Like Software Investors & Buyers

Software Equity Group

You may think pitching your business to potential customers on a regular basis provides the experience needed to win over strategic buyers and private equity investors in an M&A process. Most private equity firms and strategic buyers can’t simply buy or invest in whichever company they choose.

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Why Thinking Like a Buyer is Critical When Selling Your Software Company

Software Equity Group

Most private equity firms and strategic buyers can’t simply buy or invest in whatever company they want. Strategic Buyers These types of buyers run the gamut; they can be publicly traded or privately owned software companies. First, let’s look at each type of buyer and how they evaluate an M&A opportunity.

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