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This approach relies on analyzing the market value of comparable publicly traded companies, known as guideline companies or multiples. Discounted Cash Flow (DCF) analysis is a commonly used income-based valuation technique. Market-Based Valuation One widely used valuation technique in M&A is market-based valuation.
Comparable Company Analysis (CCA): CCA involves comparing the target company to similar publicly traded companies. CTA provides a more industry-specific perspective and is useful when there are limited public comparables. CCA provides a market-based perspective on valuation but may not consider specific company dynamics.
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