Customer Retention vs. Acquisition: Experts Share 7 Non-Obvious Strategies & Their Tips
Software Equity Group
OCTOBER 16, 2023
In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. Collaboration between marketing, sales, and customer success teams to develop creative, multi-channel strategies is vital,” says Annie Zelm. It’s a competitive world out there.
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