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Cooley’s 2022 Life Sciences M&A Year in Review

Cooley M&A

Novartis announced plans to spin off its generics and biosimilars division into a publicly traded stand-alone company. The need for big pharma to fill looming revenue gaps as medicines lose marketing exclusivity is balanced against increasing caution in boardrooms about making large, risky bets.

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8 Proven Marketing Strategies for Sustainable Growth

Software Equity Group

Many marketing departments work in silos – I encouraged cross-functional collaboration with sales, product development, and customer success. This collaborative approach helped ensure marketing efforts aligned with business objectives and the organization was working towards a common goal.

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