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The Essential 6 Factors for Software Founders Planning an Exit

Software Equity Group

When it comes to evaluating a software company, PE investors and strategic buyers focus on certain criteria that can make or break a deal. The financial health of a software company plays a pivotal role in attracting potential buyers and investors. Is the Company Financially Healthy? How Strong is the Team Culture?

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How to Optimize Your Company’s LTV to CAC Ratio

Software Equity Group

If you can succeed in these two areas, your SaaS business stands a great chance of growing and attracting the interest of investors and buyers. As discussed in our white paper, “20 Factors to Track When Valuing Your Software Business,” the revenue a customer brings in should, ideally, exceed the cost to acquire them.

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Customer Retention vs. Acquisition: Experts Share 7 Non-Obvious Strategies & Their Tips

Software Equity Group

In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. Collaboration between marketing, sales, and customer success teams to develop creative, multi-channel strategies is vital,” says Annie Zelm. It’s a competitive world out there.

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Customer Retention vs. Acquisition: Experts Share 7 Non-Obvious Strategies & Their Tips

Software Equity Group

In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. Collaboration between marketing, sales, and customer success teams to develop creative, multi-channel strategies is vital,” says Annie Zelm. It’s a competitive world out there.