Remove Collaboration Remove Sale Remove White Paper
article thumbnail

FOCUS Investment Banking Represents SUCCESS Computer Consulting in its Sale to L Squared Capital Partners

Focus Investment Banking

L Squared developed a white-paper industry thesis in the summer of 2022 focused on the opportunity to consolidate the highly fragmented Managed IT Services industry. Im thrilled to collaborate with L Squared and Netrio. FOCUS represented SUCCESS in this transaction. Its initial acquisition, SUCCESS, closed in January of 2024.

article thumbnail

Customer Retention vs. Acquisition: Experts Share 7 Non-Obvious Strategies & Their Tips

Software Equity Group

We consulted a panel of sales and marketing experts to gather insights into building a robust customer base — via both acquisition and retention strategies. Collaboration between marketing, sales, and customer success teams to develop creative, multi-channel strategies is vital,” says Annie Zelm.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Retention vs. Acquisition: Experts Share 7 Non-Obvious Strategies & Their Tips

Software Equity Group

We consulted a panel of sales and marketing experts to gather insights into building a robust customer base — via both acquisition and retention strategies. Collaboration between marketing, sales, and customer success teams to develop creative, multi-channel strategies is vital,” says Annie Zelm.

article thumbnail

How to Optimize Your Company’s LTV to CAC Ratio

Software Equity Group

First, you must find ways to acquire new customers without overspending on sales and marketing. As discussed in our white paper, “20 Factors to Track When Valuing Your Software Business,” the revenue a customer brings in should, ideally, exceed the cost to acquire them. Improve Sales Efficiency.

Sale 52
article thumbnail

The Essential 6 Factors for Software Founders Planning an Exit

Software Equity Group

This entails a thorough assessment of customer adoption, new customer acquisition rates, sales and marketing expenditures, average ARR trends, and customer retention rates. To learn more about benchmarks and additional factors important in valuing software companies, read our white paper. How Strong is the Team Culture?