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In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. LEARN MORE: For More Details on How Customer Retention Impacts Your Company’s Valuation, Download 18 Factors to Track When Valuing Your Software Business.
In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. LEARN MORE: For More Details on How Customer Retention Impacts Your Company’s Valuation, Download 18 Factors to Track When Valuing Your Software Business.
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Many marketing departments work in silos – I encouraged cross-functional collaboration with sales, product development, and customer success. This collaborative approach helped ensure marketing efforts aligned with business objectives and the organization was working towards a common goal.
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