Customer Retention vs. Acquisition: Experts Share 7 Non-Obvious Strategies & Their Tips
Software Equity Group
OCTOBER 16, 2023
In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. We consulted a panel of sales and marketing experts to gather insights into building a robust customer base — via both acquisition and retention strategies.
Let's personalize your content