How Net Retention Impacts Valuation for Public Software Companies—and What Private Companies Can Learn
Software Equity Group
OCTOBER 22, 2024
The difference pays off in higher valuations: Companies that can retain and grow within their customer bases, particularly in the face of a recession, are rewarded with higher multiples. These factors make high-NRR companies attractive to investors and buyers, often resulting in higher valuation multiples. EV/TTM revenue multiple.
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