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Strategic buyers, in particular, will pay more for companies that offer a competitive edge or fill a gap in their portfolio. Do you have defensible IP or a unique go-to-market strategy? Customer Concentration Heavy reliance on a few customers can be a red flag.
Customer base: Consider companies with a customer base that complements or expands your company’s existing client portfolio. Conglomerate mergers: Acquiring companies in unrelated industries to diversify your company’s portfolio or reduce risk. This will help you determine the appropriate value for potential targets.
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