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A Strategic Guide for Founders and CEOs For software founders contemplating a sale, the first and most pressing question is often: What is my software company worth? Strategic buyers, in particular, will pay more for companies that offer a competitive edge or fill a gap in their portfolio.
Customer base: Consider companies with a customer base that complements or expands your company’s existing client portfolio. Conglomerate mergers: Acquiring companies in unrelated industries to diversify your company’s portfolio or reduce risk. This will help you determine the appropriate value for potential targets.
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