Trademarks as Assets: Selecting or Changing a Mark in the United States
JD Supra: Mergers
AUGUST 30, 2024
As part of our series on trademarks as critical assets for businesses, this article discusses the importance of selecting and clearing a new or altered trademark for use and registration in the United States. Trademark selection and clearance are essential steps for avoiding costly and time-consuming disputes, securing exclusive rights, and building a strong brand identity.
Let's personalize your content