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Hopin, the struggling virtual conference unicorn, sells events and engagement units to RingCentral

TechCrunch: M&A

RingCentral, which competes with conferencing services like WebEx, Zoom and GoogleMeet, is publicly traded and has a market cap of just under $4 billion — ironically, significantly smaller than Hopin’s last private valuation. It will be using the new assets to further diversify its business.

Business 193
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8 Proven Marketing Strategies for Sustainable Growth

Software Equity Group

Refined Target Audiences As the business organically grew and we added acquisitions to our portfolio, the marketing team needed to refine its target audience and identify our ideal customer profile (ICP) for new segments. We also put on an annual customer appreciation event, with speakers, tech stations, and entertainment.

Sale 52
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Cooley’s 2022 Life Sciences M&A Year in Review

Cooley M&A

Novartis announced plans to spin off its generics and biosimilars division into a publicly traded stand-alone company. The need for big pharma to fill looming revenue gaps as medicines lose marketing exclusivity is balanced against increasing caution in boardrooms about making large, risky bets.

M&A 40