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RingCentral, which competes with conferencing services like WebEx, Zoom and GoogleMeet, is publicly traded and has a market cap of just under $4 billion — ironically, significantly smaller than Hopin’s last private valuation. It will be using the new assets to further diversify its business.
Refined Target Audiences As the business organically grew and we added acquisitions to our portfolio, the marketing team needed to refine its target audience and identify our ideal customer profile (ICP) for new segments. We also put on an annual customer appreciation event, with speakers, tech stations, and entertainment.
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