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SWOT Analysis: A Framework to Analyze Strengths, Weaknesses, Opportunities and Threats

Peak Frameworks

The 2008 financial crisis was a significant threat to many financial institutions in the U.S. In 2013, when Heinz was acquired by Berkshire Hathaway and 3G Capital, Heinz's strong brand equity (strength) and the growing demand for packaged foods (opportunity) would have undoubtedly surfaced during SWOT Analysis.