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All of these will be added to RingCentral’s video solutions business, adding events to its existing offerings in meetings, webinars and video “rooms.” We expect the technology and outstanding talent from Hopin will accelerate our ability to achieve these goals and help us differentiate our entire video portfolio.”
Refined Target Audiences As the business organically grew and we added acquisitions to our portfolio, the marketing team needed to refine its target audience and identify our ideal customer profile (ICP) for new segments. If you want to learn more about GTM best practices, sign up for our live webinar on April 20 th.
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