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Legal Considerations for Successful Exit Planning

Software Equity Group

Software executives may maintain their current role with their company post-sale or even take on additional responsibilities at the acquiring company or its board of directors. However, to maximize the chances of a profitable outcome, founders must proactively prepare for the sale.

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More Than a Number: SaaS Pricing Models and Strategies

Software Equity Group

A sound SaaS pricing strategy can help your company win more customers, reduce churn , drive growth and profitability, and ultimately lead to a higher valuation. Here are a few key concepts to consider as you ponder your pricing strategy, taken from my recent webinar with Steven Forth, Co-Founder and CEO of Ibbaka.

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Customer Churn Analysis: Why It’s Important for M&A

Software Equity Group

In fact, it’s one of the key metrics private equity firms and strategic buyers analyze to determine a company’s valuation. When it comes to M&A valuations for SaaS businesses, buyers are primarily interested in monthly recurring revenue (MRR) on a customer-by-customer basis. Read more about that here.

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8 Proven Marketing Strategies for Sustainable Growth

Software Equity Group

During the transition, I remained the VP of Marketing while a new leadership team, including a CEO, CTO, CFO, and VP of Sales, were brought on board. Many marketing departments work in silos – I encouraged cross-functional collaboration with sales, product development, and customer success.

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Highlights from Cooley’s M&A Dealmakers Roundtable: SPACs!

Cooley M&A

On September 24, Cooley M&A partner, Garth Osterman, moderated a webinar on the current trend in going public: SPACs! Key highlights from the webinar are summarized below and a link to the recording can be found here. Valuation Certainty. Competition / Variation. Another feature of SPAC 3.0

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Navigating the Complexities of Divestitures: Tips from Industry Leaders

Devensoft

Understanding the complexities of divestiture A divestiture that involves the sale, spin-off, or liquidation of a business unit or subsidiary. Planning also involves identifying potential buyers or investors, negotiating the terms of the divestiture, and preparing the business unit or subsidiary for sale or spin-off.

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How to Optimize Your Company’s LTV to CAC Ratio

Software Equity Group

First, you must find ways to acquire new customers without overspending on sales and marketing. A high LTV:CAC ratio means the business is seeing a good return on its sales and marketing investments. Reducing Customer Acquisition Costs Let’s start on the sales and marketing side, examining how your company keeps new customers coming.

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