Sale Valuation Webinar 
Software Equity Group
AUGUST 5, 2024
First, you must find ways to acquire new customers without overspending on sales and marketing. A high LTV:CAC ratio means the business is seeing a good return on its sales and marketing investments. Reducing Customer Acquisition Costs Let’s start on the sales and marketing side, examining how your company keeps new customers coming.
Software Equity Group
MAY 2, 2023
Growing revenue is challenging enough but doing it at scale and efficiently is an entirely different obstacle, and one that sales & marketing leaders face daily. SaaS leaders usually understand this, but they are often less clear on how to create a strong GTM that, in turn, improves valuation.
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Software Equity Group
JULY 9, 2024
Software executives may maintain their current role with their company post-sale or even take on additional responsibilities at the acquiring company or its board of directors. However, to maximize the chances of a profitable outcome, founders must proactively prepare for the sale.
Cooley M&A
OCTOBER 29, 2020
On September 24, Cooley M&A partner, Garth Osterman, moderated a webinar on the current trend in going public: SPACs! Key highlights from the webinar are summarized below and a link to the recording can be found here. Valuation Certainty. Competition / Variation. Another feature of SPAC 3.0
Software Equity Group
OCTOBER 16, 2023
In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. We consulted a panel of sales and marketing experts to gather insights into building a robust customer base — via both acquisition and retention strategies.
Software Equity Group
OCTOBER 16, 2023
In the context of SaaS M&A, buyers and investors hold a similar sentiment: high customer retention can boost your company’s valuation. We consulted a panel of sales and marketing experts to gather insights into building a robust customer base — via both acquisition and retention strategies.
Software Equity Group
MARCH 11, 2024
A sound SaaS pricing strategy can help your company win more customers, reduce churn , drive growth and profitability, and ultimately lead to a higher valuation. Here are a few key concepts to consider as you ponder your pricing strategy, taken from my recent webinar with Steven Forth, Co-Founder and CEO of Ibbaka.
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